Company:

MRO MaryRuth, LLC, a family-owned business, was created back in 2014. Built on the desire to support others on their health journey, MaryRuth’s is the passion project of MaryRuth Ghiyam, Certified Health Educator, Nutritional Consultant and Culinary Chef.

MaryRuth’s is a mission-oriented company: they are passionate about making powerful supplements to support health, making products they believe in, and products to bolster people as they grow their dreams into realities.

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Brief:

MRO is having a back to school campaign and need several recipe cards to go in the back to school guide pdf for customers. Create a lasagna, teriyaki noodle, oat pancake, winter soup, and mac and cheese recipe infographic. 5 total. The overall feel should be similar to cookie and ranch recipe cards. See Dropbox link. Use copy for each recipe in GoogleDocs. Do not use MRO logos. 2D illustrations. Letter size. High quality.

Process:

Define the problem. Collect information, sketches, and gather data for inspiration. Brainstorm and analyze ideas. Develop solution, gather feedback, and revise.

Final Result:

2.

Brief:

Create high-quality, engaging content for our influencer marketing campaign to increase traffic to our website and generate leads. Highlight best-selling products, MRO colors, and overall brand vibe. Designs should be fun and target younger audiences.

Process:

Gather research about our influencers and inspiration from Behance, Pinterest, and MaryRuth’s website. Draw out sketches. Transfer sketches to AI. Collect feedback. Revise. Prepare final images.

Final Result:

3.

Brief:

We want to add more "universal" images to our Amazon listing. Create a universal template where we can change color, product, and info pertaining to each product while keeping layout the same. Focus on multi raspberry product for first set. These images will go through compliance then a/b testing. Once results are in we can move forward applying template to rest of products. Sample colors from product label. 4 images total. 1600x1600px. Highest quality.

Process:

Research other Amazon seller image listings. Gather inspiration and create moodboard. Sketch out and bring into Adobe. Send to Amazon for feedback. Revise. Prepare final images.

Final Result:

MARYRUTH’S

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ILLUSTRATION